Your Actions Empower You To Live Your Best Life
OUR PROCESS
Our proprietary roadmap will take you from an agent to a business owner.
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We help insurance agents elevate their agency by becoming top performers.
UNFORTUNATELY, MANY OF THE AGENTS WE ENCOUNTER ARE OVERWHELMED, FRUSTRATED, UNDER CONFIDENT, OR DISCOURAGED ON HOW TO SELL AND RUN AN INSURANCE AGENCY.
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They have been instructed to focus on price and make the sell at all costs and are frustrated that they are losing clients to cancellations. Many have never been advised on how to run a business and are discouraged because they are spending countless hours on their agency and seeing low productivity. This confusion on how to run an agency is costing you a lot of missed sales, loyal customers, and wasted time. Other agents are under confident in their knowledge and look around them and see what other successful agents are doing and compare their Step 1 to other agent's Step 100, which means you try to do all the same things as experienced agents without any underlying strategy, intention, or long-term plan in mind. For 80% of insurance agents, this inexperience results in them closing their doors in the first 5 years.
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The people we serve are P&C insurance agents in their first five years, who want to run a successful business. Seasoned insurance agents who have become complacent because they're misinformed, distracted, or overwhelmed with trying to reach the next level in their business. And agents who want to offer a holistic benefit to their clients and cross-sell to other financial services products.
The good news is that this is a common challenge. You are not alone.
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Struggling with complacency, and lack of clarity on how to sell insurance and run a business, is a common problem. InsuraRisk Univeristy exists to solve this problem. We have spent years refining and testing an easy-to-follow process that shows you exactly what to do every step of the way, so you can sell insurance the best way, and create a successful business with an amazing culture.
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FOLLOWING OUR PROCESS IS HOW YOU CAN HAVE MORE TIME, MORE UNDERSTANDING, MORE ACCOUNTS, AND MORE PURPOSE IN YOUR LIFE AND AGENCY. YOU WILL BECOME A TOP PERFORMER, AND BEGIN LIVING YOUR BEST LIFE!
Optimism
01.
Top Performance Framework
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Our Top Performance Framework illustrates the natural tendencies we have toward negativity. You will learn about our natural pessimistic nature and how a top performer responds to overcome failure, fear, and complacency. This framework is the psychology behind why our top performance process works.
02.
The Optimist
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We help you with your mindset. Having an optimistic mindset allows you to do what is best for your agency, and look for the best in all your events and actions. You will learn practical techniques to help you overcome pessimism and start living a more optimistic life. Your best life!
Systems
01.
P&C Sales System
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Our process is called the InsuraRisk sales process. It is what it says, “Insure A Risk.” The definition of insurance is the transfer of the possibility of a loss (risk) to an insurance company.
The InsuraRisk sales process is designed to help an agent accomplish five key goals.
1. Increase closing ratios.
2. Cross-sell to life, wealth management, and other products. Or obtain referrals for each of those.
3. Increase client retention and satisfaction.
4. Generate more referrals.
5. Insure with Optimism.
02.
Life Insurance Sales System
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When it comes to selling life insurance, it is all about doing what is BEST for the client. To do so, we will walk you through our 3P's of placing a policy. When we follow these three steps, we know the policies we put in force are right for the client, right for the agent, and right for the company. All three win!
03.
Employee Systems
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No consistent system means no consistent results. If your employees don't have systems to follow, it is hard to get repeatable results. We will walk you through how to create systems your employees can follow for each unique job description. As well as make sure every employee has a 6 pack of ABS, which is 6 unique ways your employees can Always Be Selling (ABS).
04.
Overcoming Objections System
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Our process is called the Attunement Process. Attune means to bring into harmony, to have the ability to view the situation from the client's perspective. It is moving past empathy and agreeability to understand a client's root cause. Once understood and respected, not adopted but respected, can their rules begin to be changed. In our process Understanding Proceeds Change.
05.
Referral Systems
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We will help you create three different referral systems to bring in more business into your agency. You will learn how to ask for referrals from new clients, create a referral program for existing clients, and develop relationships with business owners in your community to send referrals back and forth.
Power
01.
P&C Knowledge
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You will learn extensive knowledge of the insurance industry using real-life examples to illustrate and understand the importance of personal liability, umbrella coverage, various elements of insurance policies, and how to highlight potential coverage gaps.
02.
Life Insurance Knowledge
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The purpose of these videos is to give you an overview and help you understand the different uses of life insurance, so you can begin talking about them with your clients. From business uses, to succession planning, and guaranteed insurability.
03.
Psychology of a Buyer
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We will cover the three reasons a client is NOT buying. Our acronym for the three objections. You will also understand why clients make buying decisions, how to transition into a close after presenting your solutions, and how to move a client into making the decision to close the deal.
04.
Psychology of an Appointment
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A sales process needs to satisfy everyone involved and increase the effectiveness of the agent, meaning everyone benefits from the conversation. The client is satisfied and becomes more educated. The agent is satisfied because the sales process makes getting from the opening to the close more efficient.
05.
Objection Practice
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We will cover the most common objections you will hear in the insurance industry and how to use the Attunement Process to overcome them. These can be used in your morning sales meetings to help you and your staff members become great at overcoming objections.
Focus
01.
Business Development
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We will help you become the CEO of your agency. We will help you understand the three hats that insurance agents wear: employee, manager, and entrepreneur. We will teach you how to create a proficient team in your agency. As well as learn how to move from infancy, to adolescence, and finally into a mature business.
02.
Strategic Planning
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Every agency needs a goal, a direction, and an identity. Without this fundamental blueprint of a business, there is no framework to plan, hire staff, train, provide strategic advantages to your customers, and build an empire.
Strategic planning is the formal process of determining the identity, direction, and action an agency will undertake.
03.
Goal Setting
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Our goal setting process will allow you to understand the difference between goals and expectations. Our STAR goal format allows you to find joy in the pursuit of the goal. Our format is different from other goal setting formats and these differences are what allows you to see results and surpass your expectations. Allowing you to obtain higher results and obtain success with the pursuit of each goal.
04.
Culture Development
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Creating a healthy culture increases the likelihood that employees will enjoy their work, be committed to each team member’s success, and be fully engaged as a team. Healthy cultures increase employee productivity and decrease turnover. This leads to increased client retention and greater profitability as an agency.
05.
Quality Leadership
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Leadership is largely defined by your ability to inspire and influence others in achieving common goals. It’s not about the title you hold but more about your actions and attitude that fosters growth and teamwork in your employees. A leader is one who takes responsibility for something or someone and works to develop the full potential and get the best out of people or processes.
